10th Floor Western & English Expansion: Showroom Details and Events Highlights for AETA and WESA January Markets
DALLAS – December 5, 2024 – Dallas Market Center, the largest Western marketplace in the world, announces the grand opening of the new Western and English expansion on the 10th floor of the World Trade Center during the upcoming WESA International Western/English Apparel & Equipment Market and the American Equestrian Trade Association (AETA) International Trade Show, both taking place January 22-25, 2025. The new permanent showrooms on the 10th floor expansion will encompass 75,000 sq ft of well-known Western and English brands joining the floor. Retailers will be able to attend a variety of grand opening special events on the new 10th floor expansion, as well as events taking place each day of the AETA and WESA markets.
Pre-registration, which is the exclusive method to receive a FastPass for quicker entry, is now available at dallasmarketcenter.com.
Exhibitors on the 10th floor
Exhibitors in Western, English, Workwear, Tack, Horse Health Care, and Workwear taking space on the 10th floor, in addition to Western showrooms on the 14th floor, include:
5 Star Equine Products & Supplies Inc., Amahorse, Ariat International, Cat Workwear, Cinch Jeans & Shirts, Corral Boots Accessories, Cuadra, Cuadra Hats, CueroLine Western Brand, Cuttinup Show Blankets LLC, Draw It Out Horse Health Care Solutions, Equestrian International Products, ERS, Horseware Products Limited, Hyer Boots, Icy Denver, JPC Equestrian Inc., K&D Equestrian, Kelly Herd Jewelry, Lafex Sales, LeMieux, Levi Strauss & Co., Los Altos Boots, Majyk Brands, Montana West, Next One Equestrian / EKKIA USA, Old Gringo, Platini Jeans, Raptor Boots, Ranchers Boot Company, Red Dirt Hat Company, Rock'em Boots Distribution, Rockin A Design, Rural Cloth, Sendero Provisions Co., Shires Equestrian, Signature Product Group, Smoky Mountain Boots, Staunch Traditional Outfitters, Tecovas, Texas Country Western Boots LLC, Texas Hat Company, The American West, The Hassinger Group, The Sombrero Ranch, Thorogood Boots, Western & Co., Western Horseman, Wild West Boots.
Grand Opening Party
On Wednesday, January 22 at 10 a.m. attend the Grand Opening Party of WTC 10 Western & English on WTC 10. Celebrate the 10th-floor World Trade Center expansion, find product from Western and English brands in the newly imagined space, and enjoy drinks, food, and exciting giveaways.
Events
Experience an exciting lineup of events featuring dynamic showcases, networking opportunities, and engaging activities including new buyers and those looking for information on navigating Dallas Market Center can attend The DMC Scoop, happening daily at 9 a.m. in the Atrium during markets. Highlights include:
Wednesday, January 22
· 8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
· 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
· 9:30 a.m. DMC Live Podcast Studio - Boutique Chat Podcast with Ashley Alderson. Location: WTC 10. Join Ashley Alderson of The Boutique Hub for a live recording of her podcast, Boutique Chat.
· 10 a.m..: Grand Opening Party - WTC 10 Western & English. Location: WTC 10 – Perms. Help celebrate the 10th-floor World Trade Center expansion featuring a wide array of prominent Western and English brands in the newly imagined space. Enjoy refreshing drinks, delicious bites, and exciting giveaways.
· 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
· 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
· 2 p.m.: Fashion Feature: A Retail Conversation AI 101 for Independent Retailers. Location: WTC 10 – Atrium. Join us for an insightful session on the power of artificial intelligence (AI) for small business owners. The Gerson Companies will explore how AI can transform retail operations, enhance customer engagement, and drive sales—all without a hefty tech budget. Whether you're new to AI or seeking practical integration strategies, this event will highlight the latest innovations benefiting retailers nationwide.
· 2 p.m. - AETA Afternoon Treat. Location WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
· 2 p.m.: Western Workshop: Charlie1Horse Hat Bar. Location: WTC 14 – Atrium. Provided by Hat Co. | Charlie1Horse (WTC 14547) Customize Charlie1Horse's brand new hat while you explore Western resources!
Limited availability for the first 75 retailers in line!
· 4 p.m.: Whiskey with a Pie Chaser. Location: WTC 10 – Perms. Enjoy a delicious pairing before you explore the 10th floor!
· 5 p.m.: Pre-Show Party. Location: WTC 1 – Atrium. Enjoy complimentary cocktails and music before you take your seats for the Western and English fashion show.
· 6 p.m.: Western & English Fashion Show. Location: WTC 1 – Atrium. See a showcase of the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.
· 7 p.m.: AETA Night of Networking. Location: WTC 1 – Cafeteria. Enjoy a night of networking with AETA industry professionals over dinner. MUST PURCHASE TICKETS https://dallasmarket.wufoo.com/forms/s13vj5c902hr5rq/. Single Ticket - $25 for a buffet dinner and two drink tickets (eligible for beer/wine or a non-alcoholic beverage). There will be a full cash bar available.
Thursday, January 23
· 8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
· 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
· 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
· 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
· 2 p.m.: Western Workshop: Chain Stitching by Fowl & Maker Items provided by Levi’s. Location: WTC 10 – Perms. Join us for an exclusive experience with live chain stitching artist, Fowl & Maker and denim items provided by Levi’s!
· 2 p.m. - AETA Afternoon Treat. Location WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
· 6 p.m.: Dallas Market Center Western Party: Concrete Cowboy. Location: WTC 1 – Atrium. Co-Sponsored by Hooey Brands. Join Dallas Market Center and Hooey Brands (WTC 14020) as they celebrate the Western Industry with live music by Wade Bowen, cold drinks, delicious bites, a mechanical bull, and more!
Friday January 24
8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
10 a.m.: Cowboy Parlor – Boot Shine.Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
· 2 p.m. - AETA Afternoon Treat. Location: WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
3 p.m.: Tamales & Cervezas. Location: WTC 14300 Aisle. Grab an afternoon tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
4 p.m.: Whiskey with a Pie Chaser. Location: WTC 10 – Perms. Enjoy a delicious pairing before you explore the 10th floor!
Saturday, January 25
9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
·9:30 a.m..: AETA Blue Ribbon Breakfast. Location: WTC 10 – Atrium. Start your day with a delicious breakfast!
·10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
Complete events details are available on the Dallas Market Center website.
Style Eyes Trendspotting
A collection of experts, influencers and retailers will be discovering new products at market, as the Style Eyes returns for winter leveraging insights and discoveries. The Style Eyes will spot must-see and unique products and trends across the marketplace including apparel, fashion accessories, and footwear. Follow along on Dallas Market Center social media channels and #dallasstyleeyes. The Style Eyes for January are:
WESA Style Eyes
Hunter Paige - @__hunterpaige__
Shaley Ham - @westdesperado
AETA Style Eyes
Madelyn Houser - @theblondeandthebay_
Spark Magazine: Winter Issue
More than 50,000 customers receive the winter issue of Spark magazine, the stylish pre-market publication highlighting trends, what’s new inside the market center, and insights from makers and influencers. For January, the cover features bright and bold fashion-forward finds from market. Additional content focuses on the latest styles of Western wear, new footwear and accessories, meet the maker for apparel, and hot tips for eating and drinking while in Dallas. The magazine is also available on the website.
Unmatched Hotel Offers
Dallas Market Center partner hotels are offering new, lower rates to support buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $139. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444.
To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, X, Instagram, and the DMC Blog.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the world’s largest western marketplace, opening in 2021; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.
###