Western Expansion Continues at Dallas Market Center with Ariat Taking Additional Showroom Space on the 10th Floor

DALLAS – June 7, 2024 – Dallas Market Center, The largest Western marketplace in the world, continues momentum with the addition of Ariat on the newly reimagined 10th floor for the Western expansion. The company’s new showroom on the 10th floor will be in addition to their 14th floor showroom and will feature all product lines of Western, English, and workwear. Ariat joins an increasing number of Western brands taking permanent showrooms in the new neighborhood on 10.

“Ariat taking a second showroom shows their commitment to the industry and Dallas Market Center,” said Cindy Morris, president and CEO of Dallas Market Center. “The new showroom on the 10th floor will attract new buyers as well as their loyal customers and add a great energy to the neighborhood.”

“This investment deepens our partnership and commitment to the Dallas marketplace, which is so important to our business. We opened our permanent showroom at Dallas Market Center in 2021 and have created a destination for loyal and new customers. Creating this second space will allow us to serve the growing categories of the Ariat Brand,” said Sharon Carpenter, Vice President, Key Account Sales, Ariat.

Ariat is a leading global brand renowned for high-performance lines of Western, English, and workwear. Founded in 1993, the company has expanded beyond its English roots into a diverse range of casual, work, and athletic footwear, apparel, and accessories that blend modern design, technical innovation, and time-honored craftsmanship, cementing Ariat's reputation as a premier lifestyle brand empowering people to pursue their active passions.

The completed 10th floor Western expansion will debut in January 2025 with prominent Western brands that were previously announced, including Levi’s, Signature Products Group, Cinch, Thorogood, and CAT Workwear. New showrooms will be announced throughout the expansion.

For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram , Twitter, and the DMC Daily Dose.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.

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